Tuesday, 7 April 2015

Hegemony in Adverts (and the wider media)

The people who have witness my infrequent visits to the blogosphere may be aware of my interest in political communication and more specifically how communication aids power.

Below is a link to a short article I wrote exploring the Gramscian concept of Cultural Hegemony and how this is revealed through the use of stereotypes in adverts.


I hope you enjoy